The future of insurance brokerage will only reward brokers that adapt to and embrace current trends, such as digital transformation. The highly fragmented insurance landscape does not make matters any easier for businesses looking for brokers. The dynamics in customer demographics, technology and economics require customised actuarial models. Since an insurance broker represents a customer and not an insurer, you must exercise due diligence when looking for a service provider. This article highlights essential tips for choosing the right insurance broker.